This plan combines advertising, sales promotions, packaging, public relations, publicity, personal selling, digital marketing, social media marketing, direct marketing and event sponsorship to create a campaign for Mercy House. As a team we created, planned, implemented and evaluated a client-oriented proposal that displays a consistent theme. Mercy House is a local nonprofit organization built to combat poverty and homelessness in Harrisonburg, VA. This plan was created in an effort to help them to continue growing and spreading their positive impact around the community.