
Brand Identity: Trashy Bean
This project was formulated based on the idea of creating a company from the ground up that stands for something substantial. When digging into the things I do everyday, I of course began with my morning cup of coffee. Many are aware that used coffee grounds can be great for nurturing plants, put into face scrubs, and more. What we aren’t told is how dangerous these grounds are when entering the landfill. Trashy Bean is a company that was built on the foundation of sustainability. Gathering used coffee grounds around town and giving them to local farmers, gives these grounds another life and decreases their production of greenhouse gasses.













Illustrator | InDesign